ORIJIN™ is a comprehensive program inspired by SA-RA personal journey as an artist.

Offered a recording deal at just 17, SA-RA chose a different path: advocating for independent artists. This program aims to distribute their music globally while empowering them to retain ownership of their publishing, bypass middlemen, and build their brand.

​

Beyond music, ORIJIN™ embodies a commitment to harnessing artists' influence and resources for impactful philanthropic initiatives. Every artist we collaborate with must engage in social impact efforts. Our goal is to catalyze meaningful contributions that address pressing societal issues and cultivate a culture of generosity within our community through artistry.